Journey Diamond pieces of jewelry can be found in jewelry stores worldwide. The Diamond Trading Company defines Journey Diamond jewelry as, “a piece of jewelry containing at least four diamonds of different sizes, arranged in a graduated pattern from smallest to largest, with at least one stone of significant size.”The campaign was launched in 2006. National print and television advertising led to widespread popularity. The collection and the message behind it made it a sensational item that continues to grow in popularity.Journey Diamonds are about a love story. The message is to symbolize the journey of a couple and how their love grows stronger and more intense with time. There have been other similar diamond campaigns such as the Past, Present, and Future diamond but the Journey Diamond Collection appears to be a classic collection that continues to sought after as special gifts for anniversaries and Valentine’s Day.The collection includes necklaces, earrings, bracelets and rings. The pendants are the most popular piece. Their shape ranges from curved lines, to hearts, to zigzags. The incredible sparkle of each piece makes for a brilliant statement. It also makes a good complement to most other pieces of jewelry.The Journey Collection is available in a variety of shapes and sizes. Some pieces have only four diamonds, other pieces have many more diamonds, but with all pieces, the diamonds grow in size. Any piece of jewelry from the Journey Collection makes a great gift. Items from the collection can be found at a variety of jewelry stores and in a variety of prices.
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