In today’s economy your business can use every advantage available to it. Advertising is expensive. Or is it? If you are speaking about broadcast media, yes it is. The print media isn’t much cheaper when you consider your Return On Investment. There is one proven method of advertising that is ridiculously inexpensive compared to the others. It is the good ol’ magnetic give-away promotional calendar.The Idea Behind ThemFirst of all, everyone uses calendars. They are like wristwatches or cell phones. You don’t think much about them until you need one and you don’t have one. Face it…people look at them every day. Now…why not take advantage of that fact and put your business information on the calendar and get all that exposure. If someone is going to look at something, it might as well be your company’s name and address, right?The OfferingsSome magnetic suppliers provide calendars on which you apply your business card. Not only does the calendar display your business info, but they can have other useful data on them, such as kitchen measurements or an amortization chart on the back. That makes them referred to even more often, yielding additional viewings of your business. These are then mailed to homes, or given away at business fairs. Other calendars are cut into shapes, like homes or vehicles. Other shapes are available. You choose the shape that best represents your company.How about the good ol’ rectangle calendar magnets? They have been a promotional product staple for years. Pick a size, have them put your company name on it, and you might even consider a picture of yourself on it. People feel more comfortable patronizing a business if they feel like they know the owner or salesperson. It may not make sense, but seeing your face creates that feeling of familiarity with them. It’s just human nature.Many more styles are available. Check out your promotional products supplier and they’ll work with you to create the calendars that will draw more customers.
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